Privacy Policy

Universal Pest & Termite, Inc. (“Universal,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use and share it, and the choices and rights you have. It applies to our website, our online forms, and the pest control, insulation, and duct cleaning services we provide to customers in Virginia and the surrounding Hampton Roads region.

By using our website or submitting information to us, you agree to the practices described in this policy. If you do not agree, please do not use the site or submit your information.

We collect the following categories of information:

• Information you provide. Your name, phone number, email address, service address, and the details of your request when you fill out a quote form, support request, or contact us by phone or email. This may include photos or files you choose to attach.
• Transaction and service information. Records of the services we perform, appointments, subscriptions, warranties, and billing information necessary to provide and manage your service.
• Information collected automatically. When you visit our website we may collect your IP address, device and browser type, pages viewed, referring pages, and similar usage data through cookies and similar technologies.

We do not intentionally collect sensitive personal information (such as government IDs, health, or financial account numbers) through our website forms. Please do not submit that information through the site.

We use the information we collect to:

• Respond to your quote requests, questions, and support requests;
• Schedule, provide, and manage your services, subscriptions, and warranties;
• Process billing and payments;
• Contact you about your service, including appointment reminders and follow-ups by phone, text message, or email where you have provided consent;
• Send service updates and, where permitted, marketing communications you can opt out of at any time;
• Operate, maintain, secure, and improve our website and services; and
• Comply with our legal obligations and enforce our agreements.

Where required by law (for example, under the EU/UK GDPR), we rely on one or more of the following legal bases to process your information: your consent, the performance of a contract with you, our legitimate business interests, and compliance with legal obligations.

We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We share information only as described below:

• Service providers. With vendors who perform services on our behalf — such as scheduling, payment processing, email delivery, hosting, and analytics — under contracts that require them to protect your information and use it only for the services they provide to us.
• Legal and safety. When we believe disclosure is required by law, subpoena, or legal process, or is necessary to protect the rights, property, or safety of Universal, our customers, or others.
• Business transfers. In connection with a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.
• With your direction or consent. When you ask us to share your information or otherwise consent to sharing.

Our website uses cookies and similar technologies to keep the site working properly, remember your preferences, and understand how the site is used. You can control cookies through your browser settings, including blocking or deleting them, though some features of the site may not function properly without them.

Some browsers offer a “Do Not Track” or Global Privacy Control (GPC) signal. Where required by law, we treat a recognized opt-out preference signal as a valid request to opt out.

Calls and text messages (TCPA). By providing your phone number, you consent to receive calls and text messages from us about your service request and account, which may be made using automated technology. Consent to marketing texts is not a condition of purchase. Message and data rates may apply. You can opt out of text messages at any time by replying STOP, and opt out of marketing calls by asking us to place you on our do-not-call list.

Email (CAN-SPAM). We honor unsubscribe requests. You can opt out of marketing emails by using the unsubscribe link in the email or by contacting us. We may still send you non-promotional messages about your service or account.

Depending on where you live, you may have some or all of the following rights regarding your personal information:

• Right to know / access the categories and specific pieces of personal information we have collected about you;
• Right to correct inaccurate personal information;
• Right to delete personal information we hold about you;
• Right to opt out of the sale or sharing of personal information and of certain targeted advertising (note: we do not sell or share your personal information);
• Right to data portability — to receive a copy of your information in a portable format;
• Right to non-discrimination for exercising your privacy rights; and
• Right to withdraw consent and to object to or restrict certain processing (where the GDPR or similar laws apply).

These rights are provided under laws such as the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), the Virginia Consumer Data Protection Act (VCDPA), other U.S. state privacy laws, and the EU/UK General Data Protection Regulation (GDPR), and are subject to the exceptions and limits in those laws.

How to exercise your rights. Contact us using the details in the “Contact Us” section below. We will verify your request before acting on it and will respond within the time required by applicable law. You may use an authorized agent to submit a request on your behalf where the law allows. If we decline your request, you may appeal by contacting us again; if you have unresolved concerns you may also contact your state attorney general.

We keep personal information for as long as needed to provide our services, maintain your account, warranties, and records, resolve disputes, and comply with our legal, tax, and accounting obligations. When information is no longer needed, we take reasonable steps to delete or de-identify it.

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please protect your own account information and contact us promptly if you believe your information has been compromised.

Our website and services are intended for adults and are not directed to children. Consistent with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us and we will delete it.

Our website may link to third-party sites and services (such as review platforms, map providers, and accreditation organizations). We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing them your information.

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Material changes will be posted on this page and, where required, communicated to you. Your continued use of our website or services after an update means you accept the revised policy.